A new logo and brand identity for plumage, a high-end luxury hair extension company. plumage is a student project. The target audience is Women in their 20s to 40s. Focusing on women who are focused on beauty and fashion products. Hair extensions are often not the highest quality of hair and has been processed and vat dyed to custom colors. Hair Extensions come in standard colors, and often do not match hair that is not extremely dark or extremely light. plumage hair extensions are 100% virgin hair and retains the color of the source.